Warp Referral Campaign
Brand identity
Swag design
Print design
Campaign
I designed assets for a referral program that incentivizes existing customers to refer new users to Warp by rewarding them with branded swag. The program aims to increase customer acquisition, enhance brand loyalty, and create a community of brand advocates. I worked closely with the brand design team to explore concepts and took inspiration from 90s clothing catalogs with a digital touch inspired by early internet UI.
Creative direction: Kim Pham, Kyle Ribant
Animation: Daniel Prayogo
SocialI collaborated with Daniel Prayago to bring the concept to life through animation. Each swag item was stylized within a vintage Internet Explorer image file window, with the animation following the same aesthetic.