OpenTable creates connections — linking diners to restaurants, restaurants to their communities, and friends to one another around the table. In 2014, I joined the brand experience team to contribute to the company’s rebrand. This initiative introduced a new logo mark, a new tagline, and a modernized design system for web and mobile experiences, serving both diners and restaurant partners. My role blended design and illustration, involving the redesign of over 15 years of legacy collateral and streamlining internal processes.

Creative Direction: Kate Carter
Design: Erich Grois, Remilla Ty
Agency: Tomorrow Partners