Work Airtable Workflow Video — Alisha Mowder Design

Airtable Workflow Videos

Art direction
Video

As part of an initiative to grow Airtable’s organic YouTube audience, the Workflow Video Series connects broader work-related topics to the value of Airtable. I collaborated closely with the marketing lead and was responsible for storyboarding, defining the set design, wardrobe, and on-set direction during the shoots.

Production: The Beach
Animation: Daniel Prayogo

Direction

As Airtable’s first hero series, it was essential for the set to reflect the brand tastefully. Color plays a key role in the Airtable brand, and by pairing neutral tones with vibrant accents, we were able to maintain a professional yet engaging aesthetic. In post, I worked closely with our in-house animator, Daniel Prayogo, to storyboard graphics that helped with storytelling.

Process

I was responsible for storyboarding, mapping out each scene and camera angle to establish a clear narrative flow. This provided a visual blueprint that guided the entire production. I defined the set design and arranging props to create an authentic, visually appealing environment that aligned with the brand’s identity. I also curated the wardrobe to complement the characters and overall aesthetic. During the shoots, I provided on-set direction, working with the director to achieve the desired lighting and composition while guiding the talent to maintain the narrative’s mood and style.

Alisha Mowder

Branding
Identity design
Logo design
Art direction
Graphic design
Illustration
Print design
Visual design

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