Asian Garden Mall
Asian Garden Mall has served as a cultural landmark and gathering place for the Vietnamese-American community in Little Saigon for nearly four decades. The refreshed identity balances preservation with evolution, drawing from the mall’s architecture, symbolism, and culture to create a system that feels both rooted in tradition and relevant today. The result celebrates its cultural legacy while creating a flexible foundation for the next generation.
Art Direction
Identity
Logo Design
Identity
Logo Design