The Workflow Video Series was developed to grow Airtable’s organic YouTube audience by connecting broader workplace topics to the value of the platform. I partnered with the content marketing lead on brand strategy, storyboarding, and creative direction, shaping the set design and visual tone for Airtable’s first hero video series. The set paired a neutral foundation with intentional use of brand color, creating an environment that felt distinctly Airtable while remaining elevated and focused.