ABOUT
As Airtable's event program expanded globally, field marketing teams were tasked with delivering a growing number of experiences across regions, audiences, and event formats. While each event had unique goals and requirements, the process of planning, designing, and producing branded materials often involved significant coordination, duplicated effort, and inconsistent execution.
The Airtable Event Kit was created to reduce that complexity. The goal was to provide field marketing teams with a flexible, scalable system that made it easier to execute high-quality events while maintaining a consistent brand experience. Rather than approaching each event as a custom design project, we developed a modular toolkit of templates, guidelines, and production-ready assets that could adapt to a wide range of event types—from executive dinners and customer workshops to large-scale conferences and trade shows.
By balancing flexibility with consistency, the kit reduced production timelines, streamlined collaboration between teams, and enabled marketers to focus more on creating meaningful customer experiences rather than managing design logistics. The result was a more cohesive event presence worldwide and a repeatable framework that scaled alongside Airtable's growing field marketing program.As Airtable's event program expanded globally, field marketing teams were tasked with delivering a growing number of experiences across regions, audiences, and event formats. While each event had unique goals and requirements, the process of planning, designing, and producing branded materials often involved significant coordination, duplicated effort, and inconsistent execution.
The Airtable Event Kit was created to reduce that complexity. The goal was to provide field marketing teams with a flexible, scalable system that made it easier to execute high-quality events while maintaining a consistent brand experience. Rather than approaching each event as a custom design project, we developed a modular toolkit of templates, guidelines, and production-ready assets that could adapt to a wide range of event types—from executive dinners and customer workshops to large-scale conferences and trade shows.
TEAM
Mandy Collins
Kass Zuanich
Nick Fisher
ROLE
Lead Designer
Lead Designer
SERVICES
Identity
Environmental
Packaging
Identity
Environmental
Packaging