ABOUT
As Airtable grew from a startup into a category-defining platform, the brand needed a system that could scale alongside the company. I joined the brand team during a period of rapid growth, helping evolve the visual language into a cohesive, flexible system that could support an expanding range of products, campaigns, teams, and audiences.
My work focused on building the foundations of the brand experience—from design systems and guidelines to art direction, illustration, photography, and motion principles. Rather than creating one-off assets, I helped establish frameworks that enabled consistency across marketing, product launches, events, editorial content, and video. The result was a more unified and recognizable Airtable brand—one that could scale across channels while remaining approachable and optimistic.
As Airtable grew from a startup into a category-defining platform, the brand needed a system that could scale alongside the company. I joined the brand team during a period of rapid growth, helping evolve the visual language into a cohesive, flexible system that could support an expanding range of products, campaigns, teams, and audiences.
My work focused on building the foundations of the brand experience—from design systems and guidelines to art direction, illustration, photography, and motion principles. Rather than creating one-off assets, I helped establish frameworks that enabled consistency across marketing, product launches, events, editorial content, and video. The result was a more unified and recognizable Airtable brand—one that could scale across channels while remaining approachable and optimistic.
TEAM
Alan Roll
Brian Singer
Daniel Prayogo
Yoojin Seol
Kim Pham
Virginia Van Keuren
Laura Martin
ROLE
Art Director
LINKS
Video guidelines
Brian Singer
Daniel Prayogo
Yoojin Seol
Kim Pham
Virginia Van Keuren
Laura Martin
ROLE
Art Director
LINKS
Video guidelines
SERVICES
Art direction
Identity
Campaign
Art direction
Identity
Campaign