Tile Style & Sport

A reimagined sleeve design for Tile's new line of products: Style and Sport. Range was communicated by the Tile team as being the key differenciator for the redesigned product. Inspired by this concept of 'range', I sought out explorations that evoked this visually.

The team landed on this silhouettes of cityscapes and mountain ranges; both of which visually depict distance as well as two of their key lifestyle audiences.

Role: Designer, Art direction
Credit: Mimi Chau, Tara Ordorizzi