OpenTable Rebrand

OpenTable offers the opportunity to connect diners to restaurants, restaurants to their larger community, and friends to one another around the restaurant table. I had the opportunity to be part of a three-person team with a focus on art direction for illustration and handwritten type.

Role: Brand identity, Art direction, Illustration



A simple illustration direction with a playful take on ingredients, food, and objects seen in OpenTable restaurants.

Inspired by the daily or chef’s menu, the handlettering is loose and casual in nature.


Creative Director: Kate VandenBerghe
Designer: Erich Grois