OpenTable Rebrand


OpenTable offers the opportunity to connect diners to restaurants, restaurants to their larger community, and friends to one another around the restaurant table. I had the opportunity to be part of a three-person team with a focus on art direction for illustration and handwritten type.

Role: Brand identity, Art direction, Illustration
Credit: Kate VandenBerghe, Erich Grois






Illustration


A simple illustration direction with a playful take on ingredients, food, and objects seen in OpenTable restaurants.





Hand lettering


Inspired by the daily or chef’s menu, the handlettering is loose and casual in nature.



Press
Under Consideration — Brand New