Brand identity
Logo design

JAN 2021
Located in the heart of Little Saigon, Asian Garden Mall (also known as Phước Lộc Thọ) is the largest Vietnamese owned and operated shopping center in America. I worked with the mall representatives to create an identity system that is scalable for future marketing and event promotion with an eye towards helping shop owners recover from COVID-19 closures.

The new logo takes inspiration from the previous logo while ensuring scalability and clarity on web and print

The primary icon is inspired by the pagoda that makes Asian Garden one of the most recognizable structures in Little Saigon.

A decorative “lantern” can be added to symbolize the Vietnamese lanterns that line the interior of the mall and bring a piece of Hoi An to the space

Social media graphics for event promotion