AIRTABLE MADISON SQUARE GARDEN ADS


ROLE:
Art direction
Designer


CREATIVE TEAM:
Alan Roll - Creative direction 
Shannon Borden - Copywriter

DATE:
Nov 2021
An out-of-home brand awarenss campaign that provided high-impact visibility to promote Airtable as a low code/no-code solution that enables workflow management.

This was a 4-week campaign targeting Madison Square Garden in NYC. The ads are synchronized to appear every 12 minutes to tell a consistent story. 





Tower unit mocks



Campaign ads, Tower unit (1/3)




Event ads, Tower unit (2/3)




Roadmap ads, Tower unit (3/3)




8th Avenue unit




Connecting Teams, 8th Avenue (1/3)




Absolute Alignment, 8th Avenue (2/3)




Flawless execution, 8th Avenue (3/3)