Lucky Peach hosted its 5th annual after party for the James Beard Media Awards, "Winners are Losers". The party doubled as a 5th birthday celebration for Lucky Peach. Activities at the event included bowling, temporary tattoos, balloon artists, and of course, eating.
OpenTable's brand presence included an original illustrated backdrop inspired by coloring books and the various activities at the event. This was paired with a hand-drawn activity/coloring book that was handed out at the end of the night.