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Holiday Campaign 2015

"The table is just the start"

I had the opportunity to establish and direct the photoshoot for one of OpenTable's highest cover driving campaigns—the holidays.  The direction was inspired by one of our brand pillars: warm and welcoming.  From the first point of contact, we make our audience feel welcome, unique, and part of the family. I aspired to recreate that warm feelings in a restaurant setting through color, texture and styling. 

We partnered with Jered's Pottery who generously donated their plateware seen at restaurants all over San Francisco.

Role: Art Direction

Holiday Campaign 2015
Photoshoot

Art Direction: Alisha Mowder
Photographer: Nick Kasimatis
Plates from Jered's Pottery

 

"The table is just the start"

I had the opportunity to establish and direct the photoshoot for one of OpenTable's highest cover driving campaigns—the holidays.  The direction was inspired by one of our brand pillars: warm and welcoming.  From the first point of contact, we make our audience feel welcome, unique, and part of the family. I aspired to recreate that warm feeling in a restaurant setting through color, texture and styling. 

We partnered with Jered's Pottery who generously donated their plateware seen at restaurants all over San Francisco.