Alisha Mowder

Marketing E-mail Redesign

Role: Lead designer

At OpenTable, I worked closely with the e-mail marketing team in creating modular e-mail templates. The goal was to provide the team with flexibility and guidelines to improve the design that better aligned with the OpenTable web experience and created room for testing.

The month long project was highly collaborative between myself, another designer and the e-mail marketing team. I served as the lead designer and was responsible for project management, implementation and direction.

Featured here are the final designs. The project was broken up into the content blocks; examining the flexibility of as many variations of content and imagery as possible.

Along with these designs, we also provided CTA style guides for testing.