E-mail Redesign

On this project, I worked closely with the e-mail marketing team in creating modular e-mail designs. The goal was to provide the team with flexibility and guidelines to improve the design that better aligned with the OpenTable web experience and created room for testing.

The month long project was highly collaborative between myself, another designer and the e-mail marketing team. I served as the lead designer and was responsible for project management, implementation and direction.

Featured here are the final designs. The project was broken up into the content blocks; examining the flexibility  of content and imagery.